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Miss Universe Victoria Kjær Theilvig will debut at NYFW in charity runway show

HOLA!

A Heartfelt Tribute: Runway 7’s “Project Lab Coat” Honors MS Research with Special Donation and Runway Show

FASHION WEEK ONLINE
BIZBASH

Glitz, Glam, and Goldfish?!: See the Brand Highlights From NYFW Spring/Summer 2025

On Sept. 7 at Sony Hall, Runway 7’s “Project Lab Coat” featured custom lab coats modeled by doctors, nurse practitioners, and models to support Multiple Sclerosis awareness.

FASHION WEEK ONLINE

A Heartfelt Tribute: Runway 7’s “Project Lab Coat” Honors MS Research with Special Donation and Runway Show

NYFW showcase this past weekend featured custom-designed lab coats created in collaboration with Mount Sinai’s Corinne Goldsmith Dickinson Center for Multiple Sclerosis.

LYMEDISEASE.ORG

I walked the fashion runway for Lyme alongside scientists, stars, and survivors

Scientists, doctors, pop stars, advocates, and journalists came together on Runway 7 at Sony Hall, united in the fight against Lyme disease.

MOUNT SINAI

Fashionably Fighting Multiple Sclerosis at New York Fashion Week

During New York Fashion Week, Project Lab Coat at Sony Hall showcased custom lab coats by Anthony Rosa, with strong support from Mount Sinai’s Multiple Sclerosis Center.

HOLA!

Miss Universe Victoria Kjær Theilvig will debut at NYFW in charity runway show

On February 8, 2025, Miss Universe 2024 Victoria Kjær Theilvig walked at New York Fashion Week’s Sony Hall to support Multiple Sclerosis research.

GLOBAL LYME ALLIANCE

Lyme Disease in the Spotlight: Charity Runway Event at NYFW Featuring Celebrities and Advocates

In September 2025, Runway 7’s Project Lab Coat at Sony Hall will spotlight Lyme disease, uniting major Lyme organizations, advocates, survivors, and celebrities to raise awareness through fashion and advocacy.

LYMEDISEASE.ORG

I walked the fashion runway for Lyme alongside scientists, stars, and survivors

I walked the fashion runway for Lyme alongside scientists, stars, and survivors.

Please complete the form below only if you plan TO COVER THE EVENT. Our team will review your application for the selected shows.

Applicants must be 18 years or older. If your application is approved, you will receive a confirmation email with all event details.

Once confirmed, an official invitation with full information will be sent to your email.

PRESS - TERMS AND CONDITIONS

Term for Press
  • Invited press must be present at the event location; travel expenses are not covered.
  • Professional conduct and strict adherence to event guidelines are required at all times.
  • Project Lab Coat reserves the right to use captured content for promotional purposes.
  • Press outlets featured on Project Lab Coat official Instagram will be tagged.
  • Invited press will have access to exclusive networking opportunities with designers, models, partners, and industry professionals.
*PLEASE NOTE: Press accreditation is exclusively reserved for individuals working for an established magazine, newspaper, TV network, or recognized digital media outlet. Freelancers must be on assignment from a publication to be considered.

*If you are applying as an independent photographer or videographer, please note that we have a separate MEDIA form on this webpage where you can submit your application. Make sure to apply through the correct form to be considered.
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